This is typical of the style of a book aimed at babies, which helps to develop senses and encourages the child to explore with their hands. The colours are varied and patterns are used, though they remain pale and pastel toned to stay approachable and friendly. The illustration of the lion is very simplistic, with the main features of the eyes, nose and mouth clearly visible by the use of striking black against the light background.
Here is an inside page of this - or a similar - book, showing a typical spread. This page on the colour red uses different shades of the colour to increase familiarity, with just simple words like red, cat and fluffy bird. Again, the illustrations are overly simplified to be easily recognisable, with only the essential details remaining. The baby is able to interact with the illustration across the page where the wing of the bird is given a texture. The type used is typical with this age group, making use of rounded and inoffensive sans-serif fonts which replicate young children's writing.
This book seems to be aimed at a slightly older age group, shown by the more detailed illustration on the cover, though colour and pattern are still the main focal point. I think this is still aimed at toddlers, who would enjoy the repetition of the story and the comical illustrations to accompany it. This and the baby book both have rounded corners on chunky pages, so that babies and toddlers can hold and play safely with it without damaging the pages.
Inside, the designer has played with the structure of the book, where an increasingly wide circle shows the range of animals that the old woman swallows. The font used is similar and the repetition keeps the book fun for toddlers.
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